Our fatigue campaign aims to have people acknowledge that tiredness experienced when driving can be dangerous. It alerts drivers to the symptoms that tell them they're not safe behind the wheel.
The campaign promotes solutions and encourages people to consciously plan their journeys rather than focus on getting to their destination.
Television advertising
Radio advertising
Take a break
Print advertising
Tiredness catches up with you
Download print advertisements
- Tiredness catches up with you (PDF, 300 KB)
Outdoor advertising
Tiredness catches up with you
Take regular breaks
Sleep before you drive
Share the driving
Download outdoor advertisements
- Tiredness catches up with you (PDF, 719 KB)
- Take regular breaks (PDF, 63 KB)
- Sleep before you drive (PDF, 64 KB)
- Share the driving (PDF, 63 KB)
Other advertising
Interislander - take a rest
Interislander - take a rest
Interislander - take a rest
Interislander - take a rest
Interislander - padded chair
Interislander - padded seat
